Kreuz 11 Brand Identity
Kreuz 11 is a film music studio based in Berlin. The name is derived from the Lydian chord — known in German as Kreuz 11 — a harmonic structure commonly found in jazz music.
The studio required a logo that clearly communicated its name while establishing a strong foundation for future brand touchpoints. The resulting mark combines the musical sharp symbol with the number eleven in a minimal, refined form. Paired with a considered typeface, the identity is professional and understated, creating a versatile visual language that can grow alongside the studio as it evolves.
Expertise
Brand identity
Logo design
Colour palette development
Typography selection
The lydian chord (in German 'Kreuz 11')
The musical sharp symbol
Number 11
Unified on a grid
Photography: Rubin Henkel
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